In this article, latino advertising for dental practices consultant Ed O' Keefe will show you how to go with marketing the Invisalign solution in your latino dental practice. This solution is given to patients who need whiter, stronger teeth. How do you market Invisalign in your latino dental practice and attract more patients to accept this solution? The latino advertising for dental practices consultant will give you the strategies to market this solution to your dental patients, and at the same time the  latino advertising for dental practices consultant will also define each strategy for you. You can market this solution to your patients, first, through your staff; and second, through conducting Invisalign Open House.

Have The Right Staff :

            The latino advertising for dental practices consultant would advise you to have a staff that's trained enough to talk to every patient who express interest in having straighter, more attractive teeth, and also help ask people identify their problem at the same time. In our practice, we ask our patients: “On a scale of 1 to 10, how would you rate your smile?”. The patient would give us various answers. Then we ask them: “What would make it a 10?”. And we, as a dental team, listen to their answers. We take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff should also tell the patients the benefits of the solution; it's invisible, removable and it allows more people to feel more confident!

Conduct Invisalign Open House:

            The latino advertising for dental practices consultant would advise you to conduct Invisalign Open House. There are two things that you should always remember here:

1)  Market your Invisalign day appropriately. The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients,  and they get 1 to 3 phone calls. That's kind of expected, because if your going to conduct an entire open house, and you have an opportunity to make $5000 a case or say $15,000 net per case, you need to throw more money at it than just one little postcard. And you need to have your staff get people to come to it. You have to start planning the promotions of it 4 or 5 weeks minimum in advanced, to get 2 to 3 direct mail pieces to your existing and inactive patient base in that time (once a week for the first three weeks to promote it).If you want to go with e-mails, go and send out e-mails. If you have phone numbers, either you're going to physically call everybody, or just do a voice broadcast, which will go out to every single home and it will share with people the details and where to call.

2)  Have two schedules for the event, instead of just one. Through this, one thing is that you can use the same marketing dollar to promote both events. The other thing is that some people who can't make it on a Wednesday night, are going to be able to make it on a Saturday between 10:00 and 1:00. Open up a dual option for the people, and they can choose more dentistry in your practice.

            These are the things that the latino advertising for dental practices consultant would advise you to help you market Invisalign to your dental patients successfully. The more Invisalign patients you have in your latino dental practice, the more referrals they give you (compared to traditional patients), and also they choose more cosmetic dentistry!